Shein is set to open two new stores in Spain
One of the most famous fashion brands on the Internet, Shein, continues to show its interest in Spain. The company has announced plans to open two new temporary ‘pop-up’ stores after having almost 100,000 visitors to the last one in Barcelona. These two establishments will be added to the 30 that the brand plans to open in different locations across Europe.
In a statement, Shein said: “From our first pop-up in Madrid just over a year ago, which was visited by more than 4,000 people in four days, to the recent one in Barcelona that brought together more than 97,000 people in nine days, we have been able to proudly observe the interest and the growth of the Shein brand in Spain”.
The locations of the two new stores in Spain have still not been confirmed, although, at the moment, they have confirmed that they are keeping the one located at O Beach in Ibiza for the rest of the summer.
Shein says these pop-ups are an integral part of their business model, as they allow consumers to experience the products first-hand and the brand to interact with consumers directly.
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